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FanDuel Group has enhanced its media output, announcing its intent to launch FanDuel TV.
The platform will include a broadly distributed linear cable television network, and a new OTT platform to be known as FanDuel+.
Furthermore, as part of the launch, FanDuel TV has announced the signing of Kay Adams, who will headline the network with a live daily morning show five days per week.
Adams, who previously served as a host of Good Morning Football on the NFL Network, will host the show from FanDuel TV’s Los Angeles studios each day at 11:00 am EDT.
As part of the launch, the company announced that FanDuel+ will be free to download for existing FanDuel customers with accounts on any of its sportsbook, casino, horse racing or daily fantasy platforms.
“FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand,” said Mike Raffensperger, Chief Commercial Officer, FanDuel.
“We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans with compelling programming to watch and wager on in tandem with our mobile app.”
FanDuel TV also confirmed Pat McAfee and his team at PMI Network will also link with the platform.