Nine Honduran football clubs link with Betcris

Online sports betting operator Betcris has secured agreements with nine football clubs of the League of Honduras, as it looks to strengthen its marketing and visibility in the country. 

The firm will become the sports betting partner of clubs Motagua, Marathon, Vida, Real España, Real Sociedad, Platense, Victoria, UPNFM and Honduras Progreso of the Hondouran top-flight.

Betcris has been pursuing a strategy of commercial expansion in Latin America in recent years, which it has been pursuing with an aggressive approach to sponsorship and marketing. 

The company has partnered with the League of Honduras itself, whilst also entering into agreements with Brazilian football clubs Ceará and Fortaleza, both of which compete in the top flight Brasileiro Série A and also make appearances in international tournaments such as the Copa Sudamericana.

Moving forward, Betcris intends to expand its local sponsorship operations in Latin America into sports other than football.

Rafael Granja, Head of New Markets at Betcris, said: “For us, this new step we are taking is a source of pride, as we are sponsors of clubs with a great historical tradition and we know they have a lot to offer locally and internationally, and we thank each of the teams that has made this possible.”

Betcris additional partners centred in the Americas include the US’ National Football League (NFL) and Major League Baseball (MLB), as well as the Mexican Football Federation, Ecuadorian Football Federation and the Liga Pro of Ecuador in Latin America. 

Outside of Latin America, the company has also begun to consolidate its position in Europe, having launched in Poland last year before moving to enhance its brand visibility in the country via deals with handball team Lomza VIVE Kielce and volleyball team Asseco Resovia Rzeszow.

Author: Peter Owens